Trygfondens besøgshunde
Holly Create was commissioned by TrygFonden to produce new content for their Visitor Dog Programme. My role in the project included developing the creative concept, coordinating cast, planning multiple shoot days, and capturing still photography for campaign materials such as ads and posters.
The concept centered around an authentic and heartwarming series of short case films, featuring real participants from the programme as the cast. The films combined cinematic footage with personal iPhone material filmed by the subjects themselves, creating a sense of intimacy and genuine storytelling.
The final result was three documentary-style videos portraying a day in the life of the volunteers and their dogs — designed to leave viewers feeling both inspired and uplifted.
The accompanying still photographs were used across TrygFonden’s website as well as in digital advertising on various platforms.
Still photographer Koncept development Uplining
