FRANK
I was commissioned by Copenhagen based T-shirt brand Frank, to come up with a concept for and direct a short film. Frank has a familiar, unpretentious, light tone of voice and I wanted that to be represented in the video.
The final result became a heartwarming story of "kolonisterne". A portrait of an elderly couple, living in their idyllic kolonihave, doing everyday activities like gardening, reading the news paper and eating lunch. By throwing the Frank t-shirts into this universe, we created their brand ethos. Everyone is welcome at Frank - young and old. It's not about being smart - but about being comfortable (and looking smart in the proces)
The final result became a heartwarming story of "kolonisterne". A portrait of an elderly couple, living in their idyllic kolonihave, doing everyday activities like gardening, reading the news paper and eating lunch. By throwing the Frank t-shirts into this universe, we created their brand ethos. Everyone is welcome at Frank - young and old. It's not about being smart - but about being comfortable (and looking smart in the proces)